Paid Search

Optimize your spend and increase conversions

Stay ahead of the competition with Paid Search

Secure your place at the top of search results with an effective paid search campaign. At Night Phoenix Digital we can help you create and optimize paid search campaigns that make the most of your budget.

Paid Search is probably the most complicated channel within digital marketing, but it doesn’t have to keep you up at night wondering if you are wasting your money! We can handle the heavy lifting and walk you through all of the details of:

  • The process of bidding for potential clicks on an ad in search results
  • How cost is determined by an auction model
  • The higher the bid, the higher the likelihood that the ad will be in top positions
  • The logistics of Pay Per Click (PPC) – Pay each time the ad is clicked
  • Day Parting/Scheduling
  • Geo Targeting strategies
  • Utilizing Ad Extensions to maximize your screen real estate
  • How quality scores measures the quality of your campaign, website, conversions, etc

Paid Search Metrics

It’s important to establish metrics for measuring success at the outset of any campaign. Here are some of the metrics that we report on for every paid search campaign!

Traffic Metrics

  • Impressions
  • Clicks
  • Click-Through Rate (CTR)
  • Cost per Click (CPC)
  • Average Position
  • Impression Share
  • Quality Score

Conversion Metrics

  • Revenue Generated
  • Margin Generated
  • Orders
  • Leads
  • Conversion Rate
  • Average Order Value (AOV)

Efficiency Metrics

  • Return on Investment (ROI)
  • Cost per Lead/Order (CPL/CPO)
  • Lifetime Value (LTV)