Overview

Bee Line Coffee Company is a small batch coffee roasting and lifestyle company, founded in 2017, that is based in St. Petersburg, Florida. Part of the “third wave” of coffee, they seek to provide exceptional roasts and blends that elevate coffee beyond the typical commodity experience.

Strategy

Bee Line approached me about developing a comprehensive launch strategy and digital presence, including a full e-commerce build out, ahead of their March 2017 launch. After speaking at length with founder Nic Cuarta’s vision for the new brand, we came to a consensus on building a strong website presence that was backed up by a curated Instagram campaign and industry podcast sponsorships.

Execution