Marketing has changed a lot in the last 20 years. It used to be that the Yellow Pages was the most effective advertising money you could spend. The phone book has since given way to the Internet and Google. Everyone needs a website to compete, but what do you do after you have one? Social Network Marketing is a valuable resource that companies are paying more and more attention to.
Night Phoenix Digital can help you to establish your brand online in the realm of Facebook, LinkedIn, Twitter, Instagram, and more. Whether you are a seasoned user of Social Networking already, or are completely new to it, we can help you to stay competitive with this new and inexpensive method of advertising.
Media Types
Owned – Created by brand owner on page/profile
Paid – Created by brand owner and sponsored/funded via ads etc
Earned – Created by fans/customers
Considerations
Target Market – Do they use social media? What platforms?
Public Reach – Social Media is a two way street, be careful
Instant Communication – Often public and informal
Evergreen – These campaigns will go on forever