Overview

Biodesix is a Lung Cancer diagnostics company based in Boulder, Colorado. They offer blood-based genomic and proteomic tests that help guide patient treatments.

Strategy

• Drove Global Digital Marketing Strategy and Implementation
• Website Administration and Development with Regionalization
• Google Paid Search Management and Optimization Strategy
• Developed and managed full spectrum email campaigns for multiple products (MailChimp, Marketo)
• Automated email nurture campaigns (MailChimp, Marketo)
• Video production (Adobe Premiere)
• Advanced Search Engine Optimization (SEO)
• Social Marketing Management (Facebook, Twitter, LinkedIn, HootSuite)
• Designed and Develop Marketing Attribution Models (Excel, Tableau)
• Developed Advanced Web Analytics and Conversion Tracking
• Competitive Analysis and Response Strategies
• Developed International Expansion Materials and Strategies

Execution

Results