Overview

Clinical Genomics is a Colorectal Cancer diagnostics company based in Bridgewater, New Jersey. They offer two tests: InSure® FIT™, a fecal immunochemical test that detects trace amounts of blood in stool for screening; and COLVERA™, a blood test that detects methylated circulating tumor DNA for recurrence monitoring and residual disease detection.

Strategy

• Drove Global Digital Marketing Strategy and Implementation
• Website Administration and Development with Regionalization
• Google Paid Search Management and Optimization Strategy
• CRM Administration and Development (hc1)
• Developed and manage full spectrum email campaigns for both products (MailChimp, HubSpot)
• Automated email nurture campaigns (hc1)
• Video production (Adobe Premiere)
• Advanced Search Engine Optimization (SEO)
• Social Marketing Management (Facebook, Twitter, LinkedIn, HootSuite, Hubspot)
• Designed and Developed Marketing Attribution Models (Excel, Tableau)
• Developed Advanced Web Analytics and Conversion Tracking
• Overhauled and Optimized eCommerce Sales Channel
• Competitive Analysis and Response Strategies
• Developed International Expansion Materials and Strategies

Execution