Overview

Dish Network Corporation is a U.S. television provider. Based in Meridian, Colorado, it is the owner of the direct-broadcast satellite provider Dish, and the over-the-top IPTV service Sling TV. As of November 2016, the company provided services to 13.7 million television and 580,000 broadband subscribers.

Strategy

Manage Multi-Channel Marketing Campaigns for the dishNET High-Speed Internet Brand

• $6MM annually in Digital Marketing Paid Search (Havas)
• $16.8MM annually in Direct Mail and Bill Marketing (Japs-Olsen)
• Regular and promotional website administration and content updates
• Developed and managed Email Campaigns for multiple products (Responsys)
• Spearheaded consumer education initiatives to reduce customer churn rate
• Maintained relationships with outside agency vendors
• Pioneered new customer modeling with Marketing Analytics team
• Designed SAS / SQL queries and customer segmentations
• Worked closely with Product Team to reduce product limitations
• Automated reporting processes for daily results to upper management