Overview

Following the Golden Arrow is a documentary that follows the journey of two friends as they retrace one of their grandfather’s paths through Europe during World War II. Ride along as they experience the US 8th Infantry Division’s historic march from Normandy to Northern Germany.

Strategy

Following the Golden Arrow was filmed across Europe in August of 2013 and premiered theatrically on June 6, 2014. A Kickstarter and related digital marketing campaign was launched prior to the trip and filming to help cover the costs associated with two weeks of travel across Europe. A website was developed and a social media campaign accompanied the theatrical release of the film in independent theaters and DVDs were made available for purchase online.

Execution