Overview

ReedGroup is the trusted provider of clinical content, leading edge software, absence management outsourcing services and data analytics to employers, insurers and healthcare organizations.

Strategy

Corporate and Product Marketing including B2B Lead Generation, Public Relations, and Existing Customer Communications:

• Driving Marketing Strategy and Implementation
• Website Administration and Development
• Google Paid Search Management and Optimization Strategy
• Develop and manage full spectrum email campaigns for multiple products (Marketo)
• Automated email nurture campaigns (Marketo)
• Advanced Search Engine Optimization (SEO)
• Social Marketing Management
• Design and Develop Marketing Attribution Models
• Develop Advanced Web Analytics and Conversion Tracking
• Financial Management of Departmental Budgets
• Trade Show Logistics and Marketing Asset Strategies
• Overhaul and Optimize eCommerce Sales Channel
• Management and Development of Corporate Thought Leadership Blog
• Competitive Analysis and Response Strategies
• Develop International Expansion Materials and Strategies
• Manage Public Relations Strategy and Planning

Execution

Results